I am deeply passionate about marketing psychology—so much so that I can still recall my favorite commercials from childhood. While I don’t view expertise as absolute, I frequently serve as the most experienced SEO professional within my marketing teams.
Driven by a natural affinity for problem-solving, I am relentless in uncovering effective solutions. I take a holistic approach, synthesizing insights from diverse data points—such as target audience personas and competitive analysis—to craft content that drives higher engagement and conversions.
Sample Work
Web | Lifecycle & Email | Social Media | Print | and More
Recent work
Blog | How to Level up Your LinkedIn Posts With ChatGPT
Blog | The Low-Income Student’s Guide to Financial Aid
Web | Real People, Real Stories: Hear From Our Customers
Email | Amazon Promos, Top Ups, and More
Instagram | How Do I Qualify for the Lifeline Program?
YouTube | How to Set Up Your Account
YouTube | How to Install Your SIM Card
YouTube | Save Big On Your Phone Bill
Science and Health Articles
How Morning Sunlight Can Boost Your Mental Health, Support Metabolism, and Enable a Better Night’s Rest
Coronavirus Effects on Sleep: Recommendations from the Experts
Delayed Sleep Phase Syndrome (DSPS) Explained
Sleep Paralysis: Hallucinations, Diagnosis, and Treatment
Postpartum Insomnia and Tips to Help
Building a Baby Bedtime Routine That Works for Your Family
Insomnia: Symptoms, Diagnoses, Causes, and More
The 12 Best Mattresses for 2023
SaaS and Tech Articles
7 Ways to Improve Buyer Experience in 2023
10 Best SketchUp Alternatives
Streamline Your E-Commerce Fulfillment Solutions
Reduce Shopping Cart Abandonment With Paralleled Engineering
How to Cut Costs with 3D Renderings
Barder: Connecting Artists with Materials for Greater Sustainability
5 Key Architectural Design Phases Explained
Your All-in-One Solution for Auction House Fulfillment
Recruitment and Professional Development Articles
Overqualified for a Job? Tips for Job Seekers to Navigate the Hiring Process
Is LinkedIn Premium Worth It? An In-Depth Guide for Job Seekers
10 Key Components to Crafting the Perfect Brand Brief (with examples)
Improve Your Graphic Design Workflow: 2023 Tips
Hybrid Work Models Are Here to Stay: Tips for Effective Team Management
Understanding the Differences Between HR Generalists and HR Business Partners
Tracking Employees Doesn't Work. Here's How to Move Beyond Productivity Paranoia
Identifying Your Next Career Step
Best Caregiver Interview Questions for Agency Owners
Oculus Engineering and Design Limited (website copy)
The Skills You Need as a Tech Contractor
Richard Lloyd Job Seeker Toolkit
Richard Lloyd Hiring Manager Toolkit
Testimonials
“Rachael was pivotal in the growth of our company. Given little guidance, she was able to hit the ground running and capture the essence of our company, taking my words and turning them into our story. Her work brought our website to life, and she was so easy to work with.”
Shawn McIssac, Senior Engineer, Director & Founder, Oculus Ltd.
“Rachael is a dynamic creator with an adaptable and easy-to-read writing style. She is always willing to do additional research necessary to fully cover the subject matter. She can be relied upon to consistently meet deadlines, is always professional, and accepts feedback gracefully. She can turn her hand to many topics and styles and she’s been a long-term asset to our company.”
Rebecca Park, Marketing Manager, Prominence Ltd.
“I hadn't worked with Rachael before, and despite my vague direction, her work really captured my vision. She listened to my brief and took the time to understand my needs.
She spent time with me to tweak and refine my video to ensure an excellent result and she was great to work with throughout this tedious process.
She loves marketing and creating and is passionate about her work. She was totally worth hiring for this job, I'm 110% stoked with the final result, and the end client is too.”
Jared Brandon, Cinematographer, Perspectives, NZ
“Rachael truly cares about understanding her audience and generating results. She did an amazing job researching my topic and then turning it into SEO-optimized work. Great communication and always met my deadlines. I would be happy to hire her again.”