Rachael Gilpin
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Welcome. I’m a content marketer based in Southern California.


I am deeply passionate about marketing psychology—so much so that I can still recall my favorite commercials from childhood. While I don’t view expertise as absolute, I frequently serve as the most experienced SEO professional within my marketing teams.

Driven by a natural affinity for problem-solving, I am relentless in uncovering effective solutions. I take a holistic approach, synthesizing insights from diverse data points—such as target audience personas and competitive analysis—to craft content that drives higher engagement and conversions.


Sample Work

Web | Lifecycle & Email | Social Media | Print | and More

 

Recent work

 
 
 
 

Testimonials

“Rachael was pivotal in the growth of our company. Given little guidance, she was able to hit the ground running and capture the essence of our company, taking my words and turning them into our story. Her work brought our website to life, and she was so easy to work with.”

Shawn McIssac, Senior Engineer, Director & Founder, Oculus Ltd.

“Rachael is a dynamic creator with an adaptable and easy-to-read writing style. She is always willing to do additional research necessary to fully cover the subject matter. She can be relied upon to consistently meet deadlines, is always professional, and accepts feedback gracefully. She can turn her hand to many topics and styles and she’s been a long-term asset to our company.”

Rebecca Park, Marketing Manager, Prominence Ltd.

“I hadn't worked with Rachael before, and despite my vague direction, her work really captured my vision. She listened to my brief and took the time to understand my needs.

She spent time with me to tweak and refine my video to ensure an excellent result and she was great to work with throughout this tedious process.

She loves marketing and creating and is passionate about her work. She was totally worth hiring for this job, I'm 110% stoked with the final result, and the end client is too.”

Jared Brandon, Cinematographer, Perspectives, NZ

“Rachael truly cares about understanding her audience and generating results. She did an amazing job researching my topic and then turning it into SEO-optimized work. Great communication and always met my deadlines. I would be happy to hire her again.”

Scott Mendoza, Biomedical Sales, Namseoul University


 Previous Clients

View My Resume

rachael.notrica@gmail.com